I alongside some account members helped run the M&M’S Sweet Tour in 2023 and 2024. This included coordinating with multiple retailers to help design the routing calendar for 8 months starting at the Mars Wrigley National Sales Meeting. Along with retailers, the routing calendar included Six Flags locations, Disney Springs in Orlando Florida and multiple music festivals including Governors Ball, NYC and Lollapalooza, IL.
In addition to working on the routing calendar, I hired tour managers who could drive the assets from location to location and could work the event. In addition to hiring tour managers, I worked with vendors to employ brand ambassadors and mascots at select events. During the 8-month long tour, I provided the client with recap reports after each event as well as budget updates throughout.
Alyssa Montoya Designs 